Wellness · Vitamin supplements · 2025
Radiating wellness through social media.
Scope
- Strategy
- Brand identity
- Content
- Direction
Radiating wellness through social media.
Problem
Vitaglow, a vitamin supplement brand, faced challenges differentiating itself from competitors and driving product awareness in a crowded wellness category.
Solution
We built a vibrant, inspiring social presence centred on the everyday benefit of the product, anchored by user-generated content and senior creator partnerships. The work moved Vitaglow from another bottle on the shelf to a community brand customers actively spoke for.
Outcomes
01
35%
Increase in website traffic
02
25%
Boost in social media followers
03
15%
Uplift in product sales
Next projectRaylux
Start your projectReceive notes, projects and quiet announcements in your inbox.
Stay close to the work — case studies, opportunities, and occasional dispatches from the Collective and Labs.