Fashion · Eyewear · 2025
Seeing clear results through social.
Scope
- Brand identity
- Content
- Direction
Seeing clear results through social.
Problem
Raylux struggled to stand out in a crowded eyewear market and reach a fashion-conscious audience that was already saturated with new releases each season.
Solution
We developed a visually exacting social campaign that positioned the sunglasses as the must-have accessory of the season — a single still per drop, paired with senior fashion creators, restraint in place of volume.
Outcomes
01
50%
Increase in website traffic
02
40%
Boost in social media reach
03
30%
Uplift in online sales
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