Food · Heritage bakery · 2024
Baking up social success.
Scope
- Strategy
- Content
- Community
Baking up social success.
Problem
A neighbourhood bakery wanted to expand its customer base and lift foot traffic to the store without losing the warmth that made the regulars regulars.
Solution
A hyper-local social strategy that built a strong online community and ran targeted promotions around the daily bake. User-generated content and honest storytelling positioned the bakery as the go-to in the area without scaling it past itself.
Outcomes
01
60%
Increase in social media engagement
02
35%
Uplift in in-store sales
03
25%
Growth in online orders
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